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Whether paying to watch as a spectator or buying equipment and hiring facilities as a participant, sport and fitness is big business. S ports franchises and fitness franchises encompass a wide range of goods and services, such as sports bars, sportswear retailers, sports coaching, weight-loss clinics and gyms. Growing by 4% between 2008 and 2011, the health and fitness market proved immensely resilient during the economic crisis.
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