Overview
Brand History
15-year-old business with a strong presence in the premium spring water market.
Product Offering
Bottled spring water in glass bottles and aluminum cans, a newer addition to the brand which has contributed significantly to turnover growth.
Franchise Structure
Franchised provinces with dedicated owners responsible for managing deliveries and ensuring smooth operations for restaurant, corporate, estate, and game reserve clients.
Business Strengths
Strong Market Presence
The business operates in several key regions in South Africa, including Cape Town, the Winelands, the Garden Route, Eastern Cape, KwaZulu-Natal, and Gauteng, with a mix of high-end restaurants, corporate clients, and game reserves.
Revenue Performance
The company generates a very healthy monthly take home after tax.
Product Differentiation
Glass bottled spring water and the growing demand for aluminum cans (replacing plastic), with a particular focus on premium branding and the opportunity for clients to have their own high-detail customised bottle and can brands.
Franchisor Roles
Support
The Franchisor provides brand leadership, business strategy, marketing, and operational support to franchisees. They also ensure the availability of materials and offer supplier support.
Operational Efficiency
The current Franchisor’s role, including the experienced office manager, ensures high efficiency and accuracy, contributing to the smooth running of the business.
Growth Potential
Expanding Market Demand
With the rise in demand for sustainable and premium bottled water alternatives (especially aluminum cans replacing plastic bottles), there is significant growth potential, especially with new can and bottle print technology that allows for enhanced custom branding and potentially unlimited market reach.
Current Growth in Cans
Cans now after 5 years since introduction account for nearly 25% of the business turnover, indicating strong demand for this option and it presents a chance for further expansion as new technology allows for custom printing.
Opportunity for Co-Franchisor
Transition Plan
The current Franchisor will also continue as a supplier and reinvest in digital printers for the business growth strategy and will support the Co-Franchisor with the necessary new print technology and marketing strategies to grow the business.
Established Framework
The business is already well-established and running efficiently, so a Co-Franchisor will take over franchise area's with a strong foundation, leveraging the proven business model and its healthy financial performance to enter into new markets.
Exclusive Territory
The franchise territories offer extensive coverage in popular regions, with an established customer base and the potential for expansion into untapped markets.
Conclusion:
This business opportunity offers a profitable and scalable franchise model with a well-recognized brand in the premium spring water sector. The combination of a proven business model, expanding market for sustainable water packaging, and the support from the current Franchisor makes it an appealing investment for someone looking to enter the industry or expand their portfolio.
The growth potential, especially with the printing of matching bottle and or private label aluminum can sales with new printing technology, presents a more than promising avenue for future success where demand could potentially outstrip supply.
To consider this opportunity, it would be important to speak with the current Franchisor and review the financials and FAQ to better understand the operational details and potential for growth.
