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This business is a specialist media agency with the ability to optimise campaigns across all media channels.
What is Programmatic:
Programmatic buying is the process of executing media buys in an automated data driven fashion through digital platforms such as: exchanges, trading desks, and demand-side platforms (DSPs). This method replaces the traditional use of manual RFPs, negotiations and insertion orders to purchase digital media.
*This is not limited to digital media, outdoor, radio and t already available in Europe/US.
Why Programmatic Matters:
Global programmatic trading market was over $7.6bn in 2012. This increased to more than $12.0bn in 2013 and to over $32.5bn in 2017 with the US still dominating total global pro-grammatic spend at $16.9bn.
Benefits of Programmatic:
* Better Targeting; * Purchase inventory on-demand and in real-time; * Campaign efficiency through the use of technology; * Audience & not placement focus; * Brand & performance campaign outcomes; * Better campaign ROI
Key Components of the Programmatic Media Ecosystem:
1. Technology (DSP’s; DMP’s; Reporting);
2. Inventory (Publishers / SSP’s);
3. Data (Data Aggregators);
4. People (Managed Service)
This business is the performance media and technology specialist of choice for FNB, The Foschini Group, Bonitas and others.
New Client Pipeline Includes:
Stor-age; Shoprite and other leading advertisers
This business is the first and largest fully integrated performance focused digital media firm & technology specialist in Africa. They turn data into revenue for online advertisers, using programmatic media to convert audiences to customers.
They are not limited to digital media: outdoor, radio and tv already available in (Europe/US)
Price: R60mil (for 40% equity)
They have offices located in Cape Town (Head Office) and Johannesburg
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