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Established Baby & Kids Online Store For Sale

Johannesburg, Gauteng, South Africa
Asking Price:
R140,000 Inventory / Stock included
Sales Revenue:
R100K - R500K
Cash Flow:
Under R100K

The Kiddie Company focuses on everything baby and child related, a one stop shop, from baby showers, pregnancy, early childhood goods and beyond.

Our target is convenience in a world where time is precious.

Shopping can be done according to checklists, on each stage of your journey, from the essentials to nice to have’s, together with gift ideas for baby showers to regular and executive pre made hospital bags continuing through to toys for all ages. We have also recently installed a baby wish list option which can be downloaded and sent to friends and family.

Based on online search analysis, we have identified that there is indeed a huge demand for baby/kiddie related products with an average of 19’000 searches per month and believe that we can fill a portion of this gap.

Our business model is one that does not keep large volumes of stock on hand, but rather only fast moving items and order with suppliers as an when required. Most suppliers are happy to work on this basis and don’t have any minimum order qty requirements.

Monthly retail sales average R21K per month (this with minimal social media marketing, or any other forms of advertising. Purely from Google sales) with an average mark up of 35%.
All our Google consumer info shows a large increase in sales on the website this year vs. 2020/2021.

The business has worked hard on SEO and we rank well on Google under many keyword searches. This is highly valuable as it takes time to establish this.

We have also sponsored a number of prizes for our social media followers as part of the marketing strategy.

Opportunities would be to focus on SM marketing, drive and increase followers, inform consumers about new product trends and get them listed on the website and to market. Looking into a unique product for the business that differentiates you. Participating in events and shows.

Due to a change in priorities and very limited time, I feel that the business has a lot of opportunity if given the right amount of time, focusing on the priorities, therefore my reason for wanting to sell.

For more information, please contact us by using the form below.

Property Information

Location:

Online site - Can be operated from anywhere in South Africa

Premises Details:

N/A

Business Operation

Expansion Potential:

Opportunities would be to focus on SM marketing, drive and increase followers, inform consumers about new product trends and get them listed on the website and to market. Looking into a unique product for the business that differentiates you. Participating in events and shows.

Competition / Market:

Our biggest competition at the is in the retail environment is Baby City and Kids Living and online is Netbaby, Take a lot and Little & Co. However people are enjoying the more personalized services of the smaller online companies.

Reasons for selling:

I’ve thoroughly enjoyed Kiddie Company, setting up all the operational aspects up until a couple of months ago but with the imminent arrival of our baby near end of May my focus has moved in that direction.

Trading hours:

Mon- Thurs 9am-5pm
Friday 9am- 4:40pm
Closed on weekends and public holidays

Years established:
3 years

Other Information

Support & training:

The sale will include a hand over period of 2 months, where you’ll be given all the telephonic and Zoom support you need. Existing supplier relationships handed over as well.

Inventory / Stock value:
R50,000 - included in the asking price
Website:
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Related Documents:
Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

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