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This listing is for a two-site info product package created in October 2015 in the photography niche. The Wordpress sites feature digital products and courses relating to photo editing. The main site has an email list has 300K+ subscribers and a combined social media following of almost 100K people. The business has a good age, a solid earnings history, a strong asset list, and requires very little work from the Seller.
The main site is in English, the secondary site is in Portuguese with a Brazilian team in place. The primary sources of traffic are organic from Google and an affiliate program the Seller runs. The affiliate program has been neglected recently and is an opportunity for the Buyer to reignite. All links to the website are natural. The business sometimes gives photographers the product in exchange for a written review with links.
The business has employees who look forward to continuing with the new owner. The Seller counts on the manager to run the business day to day, as well as for finding other photographers to work with. Writers are sometimes outsourced to produce content, though most of the content is written by employees. The Seller admits, though having this high level of workers has allowed the business to offer world-class customer service, expenses have not been kept to a minimum. It's possible to run the business by just contracting photographers to create products, but the Seller feels like the employees are great assets that would let the Buyer focus on SEO, PPC and scaling up.
The email list for the primary business is over 330K and for the Brazil-based business is over 14K. The business is averaging 50 to 150 new emails per day and sending out emails 1-2 times a month. Some subscribers are signed up for a weekly summary of new products and content. The main site's social media includes 44K Facebook followers, four Facebook groups with a combined 28K members, 7K Youtube subscribers, 4K Instagram followers, and over 100K monthly viewers on Pinterest. There are also almost 15K push notification subscribers.
*The business earns a small revenue from Amazon Associates.
*There are two older blogs that are included in the sale. There is also a shop on CreativeMarket that has not been updated. These are both opportunities to expand within the niche.
Real Property Included
Working on SEO by doing a total on-page sweep, a good link building workflow, checking for technical issues.
Focusing on PPC. The Seller has been using Adwords since the beginning but has done little with the campaign for 2 years and also spent very little.
Focusing on building new products that people are interested in. This includes courses, elements, and workflows.
Focusing on Instagram by making partnerships with famous accounts and offering to edit their photos if they tag in the description.
Making partnerships with lifestyle and travel bloggers, pay them per post and offer to edit their photos for free.
Putting the courses on Lynda and Udemy for extra income and then driving traffic from those websites to the primary site.
Creating a subscription model. There are so many updates to workflows and courses that people will pay for. Also, the business can share all the products that will be launched every month.
Reigniting the affiliate program. There are a few active ones but this needs some energy put into it.
Launching more content related to reviews. The Seller has been contacted by major companies to do reviews of their products. This includes Sony & BenQ.
The Seller is launching their own running apparel brand and wants to use the funds from the sale of this business to invest in the new one.
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Financing may be available, please enquire.
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