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This is an established small business in an established upmarket niche, operating since 2007 under the same ownership. The business specializes in the high quality, high value brand Harley-Davidson but has its doors open to any motorcyclist.
The business focus is on high end consumers and has established itself in this market nationally very well. The Business is a household brand amongst Harley-Davidson (“HD”) riders in the whole country, thanks to the nature of the online business.
Operating in a niche market has the advantage of having little to no competition and very easy marketing. With our existing customer database, we can directly target our clients via newsletters and Facebook. This is highly efficient and cost effective. The disadvantage of having a smaller client base is by far outweighed.
There is no competition to the business in Durban and very little in South Africa. A Harley-Davidson (“HD”) dealership cannot be seen as competition.
Although the business is located in Durban, it is known nationally, due to the nature of the niche market and the nature of its marketing. This is important as this enables the business to be moved to other places in the country, like Gauteng or Cape Town.
For more information, please contact us by using the form below.
R336,000 per annum
300sqm in the main motor trade road of Umhlanga, next to Audi, Porsche and Ferrari in a secure complex, with several parkings, gated at night.
The business lends itself to expand the scope from primarily Harley-Davidson into other high value markets, primarily Adventure Biking. It has a long standing history of travelling to Bike Rallies and offering apparel for sale. This always is a great source of income and brand advertising.
Last year I launched our custom bike brand, ICONIC customs, which has quickly grown to take up most of my time. Therefore I have decided to focus on what I am most passionate about - building custom bikes. Check out iconicmoto.co.za (the site is under construction....) and Iconic moto on Facebook. Although The Biker Store is doing well, even in these market conditions, it needs more time than I would like to spare. After owning and running the business for 13 years I feel it’s time for me to let go and follow my new passion.
On weekdays 08.30 - 17.00, Saturdays 09.00 - 13:00, Sunday and public holidays closed.
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