The business comprises a mini supermarket, a takeaway, and liquor outlet.
It is located in a popular residential area and enjoys support from locals, holidaymakers, fishermen, and good trade from nearby rural homesteads and inland farming communities.
The business does a booming trade during holiday seasons – which is virtually year-round in KZN due to its mild climate. There are upmarket holiday establishments along the beachfront from which the supermarket is about 500 meters away.
The supermarket is popular with the elderly people in the area and nearby areas as they do not necessarily want to travel into the ‘town’ to purchase their daily food and liquor essentials. The business is fortunate to have a captive market and regular customers ensure good profits seven days a week.
The supermarket sells all related supermarket products as well as tobacco products, fishing paraphernalia, second-hand books, national, and local newspapers, and magazines as well as airtime, lotto, and pay-as-you-go - electricity.
It also has a takeaway menu which is popular with locals and tourists alike. Fresh products such as bread and fruit and vegetables are delivered daily
The bottle store is fully stocked with a range of quality items.