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For sale is a SaaS business based on a Shopify App which helps shop-owners to create sales funnels in order to increase their revenue on their Shopify store. Normal users of Shopify are not able to upsell customers after their initial sale. This app allows users to have as many upsells and downsells as needed (with legitimate one click upsells) meaning that the Average Order Value is increased. There are over 500,000 Shopify stores that could benefit from this product.
Highlights & Key Assets:
o SaaS company with very little overhead.
o In-demand product solving major drawback for the Shopify ecommerce platform.
o Ability to offer product as monthly subscription and for a "one-time" fee on webinars as special offers.
o Very little relevant competition that can do everything this software can do.
o Specifically built for Shopify unlike several other competitors.
o Software is in growing Shopify ecommerce space.
o Very active Facebook group where members help other members with any questions that they may have.
o Fairly limited amount of marketing meaning that there is huge room for growth in a very large market. The sale is not difficult as any Shopify user can increase their revenue by using this software.
o Customer loyalty is very high because once someone uses the product it is immediately apparent that they make money by using it and that it pays for itself many times over.
o Product has been sold mainly in 2 ways. One is recurring monthly charge of $97 and the other is annual charge of $997. In addition, lifetime sales have been made on webinars at the $497, $797 and $997 price point.
o The sales process for the software is integrated with Zaxaa which means that the new owner can just replace their payment details and start selling immediately. It also means that there is an existing affiliate program.
o Email lists of 1,500+ customers and nearly 13,000 prospects.
There is a huge amount of potential for growth and the owners have not given as much attention to the sales side preferring to concentrate on adding additional features and ironing out any bugs.
The suggested ways to grow the business are:
- JV Partners and Affiliates webinars and traffic
- Paid traffic (AdWords and Facebook)
- Integration with supporting products
With the number of potential customers who can see an immediate return on this product, the owners feel they have barely scratched the surface.
The owners have created an incredible product that current users love. However, time has been invested in the development rather than the marketing of the product. They are currently working on a large software project that will require all of their time and attention, They understand the tradeoff they are giving up with the marketing opportunity for this software.
Full support and training will be provided. This is negotiable depending on your needs. Owners will be helping out with the transition and training for up to 3 months for free. For an additional period of support, owners are open to a negotiable recurring payment every month in advance.
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