The public healthcare industry is under-resourced, overcrowded and unfortunately offers poor quality of care to the 83% of the nation it serves.
And with South Africa’s elderly population growing at an alarming rate, there is
There is an increasingly
There is a demand for more care homes and retirement villages to be built across the country, in order to cater to this growing demographic. However, there are some provinces with a higher
The Eastern Cape has the largest elderly population in proportion to the total number of residents, at 9.2%. The Northern Cape has the second largest, 8.2%, and the Western Cape has the third largest elderly population, at 7.8%.
According to the Global Retirement Index, the primary concerns for the elderly population are healthcare, security, and material well-being. South Africa scored 34% globally in this index, showing there is a huge scope for improvement.
The health sector in South Africa fails to fully address the need for improving institutional care for the elderly in the public sector.
Consequently, there has been a rapid growth of retirement village developments to cater
Define your business model
It is important to know from the outset what your mission statement and objectives are for your care home business; what type of care do you intend to offer?
Will you offer medical care and employ nurses to work within your facilities? Or will you offer frail-care, which involves helping elderly patients perform daily living activities, such as eating, bathing and being
You should also remember that care homes do not only cater to the elderly; you may consider
You should also decide what size you want your business to be and how many rooms you intend to have. Some nursing home operators prefer to operate on a small-scale and offer a more intimate level of care in comparison to larger competitors.
Costs and standards
Finding a care home business that best matches your criteria and price range is a good start, but do thorough research into the industry. Join groups and discussions, such as the South African Care Forum, a website that unites aged-care and disability sectors to address issues in South Africa’s healthcare sector.
It is also important to research how much you intend to charge for your facilities, this will very much be dependent on your location, the facilities
For example, frail-care facilities cost between about R13 000 and R25 000 a month, whereas a typical fee for a sub-acute care can start from £39 750, which doesn’t include therapy, doctor visits or medication.
Home-care services are becoming increasingly popular, with many elderly South Africans choosing to grow old in the comfort of their homes or their relatives’ homes. There is also a growing number of single-member elderly households, at close to 27% in 2011.
More than half the elderly population live in extended households, which could be an
However, for those who are no longer able to look after themselves and have no family to depend on, retirement villages and care homes is the next best option. An increasing number of retirement villages sprout up across the country, meaning competition is growing, so, promoting your care home facilities is a vital step in keeping your business alive.
Many nursing homes are aimed at solely at helping elderly patients suffering from dementia. There are around 750,000 people in South Africa who have Alzheimer’s requiring full-time care from qualified nurses.
However, some care home facilities are purposefully choosing not to include a healthcare
Getting the marketing right for your healthcare business is vital; you’re asking potential customers to trust you and your business with the responsibility of caring for an elderly relative. Gaining that level of trust will mainly be achieved through meeting the customer in-person and on-site.
Creating a website and using social media profiles are great ways to convey the ethical standards and morals of your care home and the services you offer. Remember, the tone and of your social media updates and the photos featured on your website are important tools in helping customers decide whether your care home is the right environment for them.