Are you a Business Owner?
Set up your Private Seller Account and create your listing todayGet Started Here
The business was established since 2000, skincare brand started with 4 items, and over the years it had reached more than 20. In the early days the products were sold in chain pharmacies, retail pharmacies, some Chinese Medical Halls, mini-marts and departmental store, but today expand to retail independent pharmacies. The brand received sporadic print and press advertising in leading English, Chinese and Bahasa dailies and some prominent women’s magazines. Products are sourced from overseas (France, Germany, Chile, US) and some are manufactured locally.
The brand has been in the marketplace for almost 17 years. Sales level is steady, sustained in only a handful of pharmacies. Huge potential to grow the business with the right marketing efforts. Apart from the traditional distribution channels, one could also explore marketing bulk content to beauty and hair salons and also to embark on online marketing.
There are 4 categories of products:
- range for young, oily, acne-prone skin
- range for hyper-pigmented skin
- range for dry, premature, aging skin
- range for body-care: body-slimming/firming & haircare
Owners have also launched products for a Bumiputera training franchise business in Terengganu and for an event company who had contracted the supply of toiletries kit for international sports participants in Doha. They have conducted free facials at numerous pharmacies throughout Malaysia, some of whom have offered owners free use of their outlets to run this as an on-going service.
As the brand new owner, you can continue and cooperate with contract OEM GMP skincare manufacturers to formulate products to your requirements. Once the formulation is satisfactory, you could design and produce new packaging materials for the manufacturers to produce and pack for you. The goods are then sent to existing distributor, who warehouse them as well as distribute to and collect from the pharmacies.
If you own a business and are considering selling, visit our Sell a Business section. Limited Free Trial available.Sell Your Business