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THE BIKER STORE is an established small business in an upmarket niche, operating since 2007 under the same ownership. The business focuses on the high disposable income target group of Harley-Davidson owners, but certainly caters to anyone who enjoys this line of fashion, biker or not.
There is no affiliation to biking or the biking industry needed to run this business. It can be run by anyone with a healthy portion of common sense.
The business has established itself in this market nationally very well over the years and is a household brand among Harley-Davidson (“HD”) riders in the whole country, thanks to the nature of the online business.
Operating in a niche market has the advantage of having little to no competition and very easy marketing. With our existing customer database, we can directly target our clients via newsletters and Facebook. This is highly efficient and cost effective. The disadvantage of having a smaller client base is by far outweighed.
There is almost no competition to the business in South Africa. A Harley-Davidson (“HD”) dealership cannot be seen as competition due to the nature and pricing.
Although the business is located in Durban, it can operate from anywhere in the country.
For the price of R850 000 you will get
- stock worth R575 000 (buying cost)
- the brand name
- the webpage with the online shop
- the Facebook Page with 13 000 followers
- the client database
- stock keeping/ invoicing software
- boxes for storage
The business requires 1-2 hours of attention per day from 1 person, the stock requires 20-30 sqm of space. Turn over is between R60k and R100k per month, if you are going to rallies it can easily double or even triple over a weekend.
The owner is selling because of personal reasons.
For more information, please contact us by using the form below.
the online business needs approx 20-30sqm to store the merchandise
1) The business lends itself to expand the scope from primarily Harley-Davidson into other high value markets, primarily Adventure Biking.
2) It has a long standing history of traveling to Bike Rallies and offering apparel for sale. This always is a great source of additional income and brand advertising.
No other store in South Africa has this selection of imported merchandise, neither online nor in store.
Last year I launched our custom bike brand, ICONIC customs, which has quickly grown to take up most of my time. Therefore I have decided to focus on what I am most passionate about - building custom bikes. Check out iconicmoto.co.za and Iconic moto on Facebook. Although The Biker Store is doing well, even in these market conditions, it needs more time than I would like to spare. After owning and running the business for 13 years I feel it’s time for me to let go and follow my new passion.
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