Established E-commerce Brand In Pretoria For Sale

Property Information

Real Estate:

Lease

Location:

We are based in Menlyn Pretoria, in Menlyn Square Office Park. Though this is where we operate from, operating from home is also not a problem. Our customers are spreadacross South Africa as we deliver nationwide.

Premises Details:

Based in Menlyn Square Office Park, Menlyn Pretoria, We have a neat office and despatch center. Come in by the boom gate, you can not miss our sign.

Size in square feet:

4,300

Business Operation

Expansion Potential:

Livestainable has huge potential to increase revenue through investment in Inventory, Importing products that are already doing good locally on our platform to increase profitability. You have all the data and can make informed expansion decisions based on that. Pursuing a model where deliveries can also be done in upper African markets has the potential to 3x or even 10x the current turnovers. This can be achieved through new shipping tech and a logistics company based in CPT can make this happen. Livestainable has also been experimenting with manufacturing high end lighting and solar cables which has seen good success. The business needs a fresh perspective and a patient owner with some capital to invest in crucial aspects.

Competition / Market:

We believe there will always be competition, but it is not easy to build and scale the business to what it has achieved at this point. Competition comes and goes almost daily. Our unique advantage we believe is that we entered the market at the right time and have since built credibility, creditworthiness and trust in our buyers. The best thing about Livestainable is the dynamic ability to adapt and create new unique selling points. Globally, the South African competitor will be irrelevant.

Reasons for selling:

After considerable reflection and analysis, we have come to the decision to divest from our business, a venture that has been a significant part of our lives for the past five years. This decision stems from a multifaceted set of reasons:

Entrepreneurial Spirit: My partner has always seen me as an entrepreneur at heart, someone who thrives on new challenges and ventures. She believes it's time for me to explore new business opportunities, a sentiment I deeply resonate with.

Financial Independence: Over the years, our reliance on the business for personal financial needs has grown significantly. We've come to realize the importance of establishing a more sustainable and independent financial structure for our family.

New Ventures: We own property in Warmbaths with great potential for tourism development. Our ambition is to allocate the resources from the sale of our current business towards this new project, anticipating it will match our present income within approximately 36 months.

Financial Performance and Potential: The business consistently generates a gross profit of up to R 600,000 monthly, with a net average of R 240,000. When considering add-backs and the Seller's Discretionary Earnings (SDE), this figure could realistically increase to R 492,000 per month. Despite its strong performance, our personal financial commitments to the business and existing liabilities, including two business loans and two high-value vehicle finance agreements, have constrained its profitability. Incorporating the possibility of utilizing sale proceeds to address outstanding liabilities presents a strategic advantage, potentially augmenting both the business's profit margins and its market valuation.

As our family dynamics have evolved, with three delightful daughters actively involved in academic and extracurricular pursuits, our capacity to effectively steer, manage, and grow the business has naturally decreased. While hiring additional staff to fill our roles is an option, it would inevitably lead to higher operating costs, impacting the business's financial efficiency.

We are confident that under new ownership, with fresh perspectives and additional capital, the business has the potential to flourish beyond its current state. We seek a buyer who can appreciate the opportunity this business represents and who has the vision and resources to propel it to new heights of success.

Trading hours:

8-16:30 Mo - Fri

Employees:

4

Years established:

2018

Other Information

Support & training:

Taking over a business like this will surely need to be done properly. We will be there every step of the way. Up to 3 Months after sale half day. We won't be going anywhere though, Pretoria East is our hometown and we will be around to help when it's needed. Livestainable is our baby after all.

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

Full financing is not available but a deal can be structured out of debt taken and/or left in the business. By structuring a deal where loans are not settled prior to exit, we are willing to decrese the valuation for the right buyer. This way, the balance on the business loan can essentially be used as buying power since we would have settled it anyway. *It is important to understand that this is only possible if the bank will accept transfer of surety.

The possible financing deal structuring is around R 1.6m

Furniture / Fixtures value:

R100,000 - included in the asking price

Inventory / Stock value:

R2,000,000 - included in the asking price

Website:

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Related Documents:

•   P&L
•   Valuation
•   Buyers Info & Quick Sale Valuation

Home based:

This business can be run from home.

Relocatable:

This business can be relocated.