Functional Iced Coffee Brand for Sale | Online, Events & Hospitality Potential
Own a distinctive functional iced-coffee brand that can be operated part-time, run primarily online or expanded into a much larger retail and hospitality business.
ALSOO.™ is an existing South African brand that combines premium iced coffee with functional ingredients such as Collagen I & III, Whey Protein, Collagen Type II and Plant Protein, alongside a dedicated Decaf range. Products are available in Original Café Latte, Vanilla Latte and Mocha Latte, packaged in the brand’s distinctive flat flask.
The real appeal of ALSOO.™ lies in its flexible two-format business model:
- The Pre-Mixed Frozen range is prepared, frozen and sold ready to defrost and enjoy. It is ideal for markets, sporting and wellness events, corporate functions, gyms, coffee stations and hospitality venues.
- The Powder Add-Water range is easy to store, courier and sell nationally. It is particularly well suited to e-commerce and online marketplaces because it does not require frozen delivery.
A new owner can choose how involved they would like the business to become. It can remain a manageable online, part-time operation focused predominantly on the powder range; it can become an event-led brand serving freshly prepared functional iced coffees; or it can be developed into a hospitality and wholesale supplier for gyms, wellness studios, hotels, offices and corporate clients. The strongest opportunity may ultimately be a combination of all three.
The products have been sold through the ALSOO.™ e-commerce platform and at markets and events. The powder range was also tested on Takealot for a short period, providing valuable marketplace exposure and a foundation that a new owner can develop further.
Under the current founder-managed model, routine production, order administration and general management require approximately 5–10 hours per week, excluding the occasional full market or event day. This makes ALSOO.™ particularly attractive as a part-time business, complementary product range or bolt-on acquisition for an existing coffee, nutrition, wellness or e-commerce company.
Based on the present selling prices and founder-run cash-cost model, the Pre-Mixed range generates an average direct-to-consumer gross margin of approximately 49%, while the Powder range averages approximately 34%. Further margin potential may exist through bulk ingredient purchasing, supplier negotiation, production efficiencies, bundles, subscriptions and channel-specific pricing.
The sale includes the complete ALSOO.™ brand platform: the brand identity, trademark, website and digital assets, product catalogue, formulations, cost-to-company and pricing tools, label artwork, product imagery, packaging concepts, supplier information and documented production processes. The business can continue through the existing lean production model or be scaled through suitable contract packers and manufacturing partners.
ALSOO.™ is offered for R180,000 excluding stock as a straightforward asset sale. The trademark is included and will be transferred to the buyer as part of the transaction.
This is an exciting opportunity to acquire a visually established and operationally flexible brand in the growing space between everyday coffee, functional nutrition and convenient wellness.
