Build or expand your own full-service branding business without investing in printing machinery, production staff or large amounts of stock.
Branding API provides entrepreneurs, established resellers and existing branding businesses with a professionally branded online ordering platform supported by Print-Tag, an established lithographic and digital printing factory.
The model is straightforward:
You build the customer relationships and grow your brand. We provide the technology, production and fulfilment behind you.
A complete branding solution for business customers
Branding API combines a wide range of essential business products on one platform, including:
Commercial and digital printing
Signage and display products
Labels and stickers
Custom packaging
Branded food packaging and restaurant consumables
Corporate clothing and uniforms
Promotional products and giveaways
Franchise and branch-ordering solutions
This allows a reseller to approach almost any business and offer products that it already needs.
Whether the customer requires business cards, banners, labels, menus, uniforms, packaging, promotional gifts or recurring branded consumables, the reseller can manage the relationship through one platform.
Designed for existing businesses and ambitious entrepreneurs
The opportunity is particularly suited to:
Print shops wanting to expand their product range
Graphic designers and creative studios
Signage and branding companies
Marketing agencies
Promotional-product and corporate-gift resellers
Embroidery and clothing businesses
Internet cafés and business centres
Experienced B2B salespeople
Entrepreneurs who want to build a local branding business
Existing businesses can add Branding API to their current operation and begin offering products they may previously have been unable to manufacture or source competitively.
New entrepreneurs can use the platform as the foundation of a complete branding business.
Your brand remains at the centre
The online store is presented under the reseller’s own branding.
The reseller owns and manages the customer relationship, while Branding API and Print-Tag support the operation with:
Product access
Reseller and factory pricing
Online ordering technology
Production
Finishing
Packaging
Fulfilment
Nationwide delivery
Platform hosting and maintenance
White-label or neutral fulfilment is available on qualifying products, allowing the reseller to remain the visible supplier to the customer.
Backed by real production capability
Branding API is supported by Print-Tag, a Cape Town-based lithographic and digital printing factory with production and finishing capabilities that include:
Lithographic and digital printing
Die-cutting
Foiling
Embossing
Laminating
Label production
Packaging production
Folding and finishing
This factory backing gives resellers access to a far broader range of products without having to purchase or manage production equipment themselves.
Competitive reseller pricing
Resellers receive trade or factory pricing and choose their own selling prices based on the product, customer and level of service provided.
Many resellers may choose to work around a 35% markup, although the available margin will differ by product and market.
The objective is to give the reseller enough room to compete locally while still building a profitable customer relationship.
A focus on recurring business
Branding API is being developed around products that businesses order repeatedly.
These include:
Labels and stickers
Branded packaging
Restaurant boxes and food packaging
Coffee and cold-drink cups
Greaseproof sheets
Corporate clothing
Promotional campaigns
Signage replacements
Printed marketing material
Franchise and branch consumables
The goal is not only to help the reseller secure one-off orders, but to build repeat customers who return for multiple products throughout the year.
Online ordering for franchises and business groups
The technology can also be used to create controlled ordering portals for:
Franchise groups
Multi-branch businesses
Restaurant groups
Retail chains
Corporate clients
Approved products and branding can be loaded onto the system so that individual branches can place repeat orders while the brand owner retains control over pricing, artwork and product selection.
This gives resellers an opportunity to offer more than printing. They can provide a complete ordering and fulfilment solution to larger clients.
Two ways to join
Branding API Partner Store
Designed for existing print, branding, signage, marketing or promotional businesses wanting to expand their current operation.
Includes:
Branded online store
Selected product catalogue
Reseller pricing access
Hosting
Maintenance
Platform updates
Onboarding
Basic product and sales training
Launch support
Once-off setup fee: from R9,999
Monthly platform fee: R790
Complete Branding Business Launch
Designed for an entrepreneur who wants assistance launching a complete branding business from the ground up.
Includes the Partner Store offering, together with additional business-launch support such as:
Brand positioning
Store branding
Broader catalogue setup
Sales material
Product training
Campaign planning
Prospecting guidance
Launch support
A structured initial growth plan
Once-off setup fee: R29,999
Monthly platform fee: R790
Corporate, franchise and multi-branch ordering portals are quoted separately according to the requirements of the project.
Support from people who understand production
Print-Tag is committed to becoming the production home of the reseller.
We aim to assist partners with:
Product knowledge
Pricing guidance
Campaign ideas
Online and offline sales strategies
Product development
Packaging opportunities
Repeat-order systems
Customer-specific ordering solutions
The reseller is not expected to manufacture every item or solve every production challenge alone.
The strength of the model is the partnership between local customer relationships and centralised production capability.
View a live reseller store
An example of a live Branding API reseller store can be viewed at:
www.printatbeyond.shop
Further information is available at:
www.brandingapi.co.za
The opportunity
It is a practical business platform for a motivated reseller who is prepared to build customer relationships, market locally and provide professional service.
For the right person or existing business, it offers the opportunity to:
Sell a much broader range of products
Operate under an independent brand
Accept orders online
Avoid major machinery investment
Access factory-backed production
Build recurring business customers
Serve clients locally while fulfilling nationally
Our long-term vision is to establish trusted Branding API partners in towns and cities across South Africa.
If you already work with businesses, or believe you can successfully build relationships with local companies, this platform can provide the products, production support and technology needed to develop a serious branding operation.
