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Fertility And Pregnancy Tracking App For Sale

Gauteng, South Africa
Asking Price:
R30,000
Turnover:
R100K - R500K
Net Profit:
R100K - R500K

LUNARA: Own a beautifully designed cycle, fertility and pregnancy tracking app
Available for acquisition: R30,000 | App and intellectual property asset sale

Lunara brings menstrual cycle tracking, estimated ovulation tracking and pregnancy tracking together in an attractive, easy-to-use app.

Developed with a soft pink and purple identity, a distinctive floral icon and a clear visual dashboard, Lunara combines practical tracking with a thoughtful user experience. Users can log their periods, complete daily check-ins, record symptoms, view their calendar and explore cycle insights. A pregnancy mode allows them to switch their tracking focus as their needs change.

An everyday companion with recurring revenue potential:
Choosing an app is personal. Appearance, ease of navigation, useful features and subscription affordability can all influence which app someone chooses—and continues using.

Lunara has been developed around these priorities, offering an approachable experience for users who want their tracking tools in one place. Its visual cycle display makes information easy to find, while daily check-ins and recorded signals give users reasons to return.

The opportunity is to build a subscription business around a product that serves an ongoing need.

How Lunara generates income:
Users receive **their first 30 days free**, giving them time to explore the app and incorporate it into their routine. Continued access is then offered through a monthly subscription.

Revenue comes from paying subscribers who continue their membership. The accompanying financial forecast will illustrate potential revenue and operating profit using clearly explained assumptions about subscription pricing, customer acquisition, conversion, retention and expenses.

The development is complete. Your focus is growing the business.

This acquisition offers a developed app with its identity and core functionality already in place, supported by a team with experience launching and monetising its own app portfolio.

The **R30,000 purchase includes:**

  • The developed Lunara app and agreed intellectual property.
  • Existing branding, app icon and interface design.
  • Launch and developeraccount setup assistance.
  • Submission assistance for the agreed app stores.
  • Subscription configuration and payment setup assistance.
  • A financial forecast with illustrative income scenarios.
  • Ownership handover, operational training and **30 days of handover support**.

Lunara is offered as a **prelaunch app asset**. Its commercial opportunity is available to a buyer ready to introduce it to users and develop its subscriber base.

**Continued access to the original development team**

After the included handover period, further technical assistance is available separately. This can cover maintenance, troubleshooting, future bug fixes, design changes, subscription changes and additional features.

Work is assessed and quoted at an agreed hourly rate before proceeding, giving the owner a clear route to ongoing support.

**Build a digital business around a useful, beautifully presented product—with the development completed and experienced assistance getting started.**

Property Information

Location:

Online business, developed in South Africa with the potential to serve an international audience. The app can be operated remotely, giving the new owner flexibility over where they manage the business.

Premises Details:

No commercial premises, retail space or lease is required. The business can be managed from home using a computer and reliable internet connection. The sale includes the agreed app assets and intellectual property, together with launch assistance, training and 30 days of handover support.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Expansion opportunities include international marketing, additional language options, partnerships with relevant content creators and growth through app-store discovery, referrals and targeted advertising.

Future development could introduce annual subscription packages, additional premium features and expanded pregnancy content. These provide opportunities to increase subscriber retention and revenue over time.

The original development team is available for separately quoted maintenance and enhancements, providing continuity as the new owner grows the business.

Competition / Market:

Lunara operates in an established market alongside other menstrual cycle, fertility and pregnancy tracking apps. Its positioning focuses on an attractive design, straightforward navigation and practical tracking features at an accessible R49 monthly subscription, following 30 days free.

Users have different preferences when choosing personal tracking tools, creating opportunities to compete through user experience, pricing and branding. Continued marketing, customer support and product improvements will help build the app’s subscriber base.

Trading hours:

N/A

Employees:
0
Years established:
2026

Other Information

Support & training:

Yes

Related Documents:
Home based:
This business can be run from home
Relocatable:
This business can be relocated