Urban Link - Real Estate Franchise

BECOME A MEMBER OF THE URBAN LINK FAMILY

When you invest in an Urban Link franchise you are investing in a long term, high growth industry that offers substantial rewards both professionally and financially.

Whether you own an independent property franchise, are an entrepreneur looking to invest in a real estate company for the first time, or a property consultant with your own ambitions, owning an Urban Link franchise becomes a brilliant business and career opportunity.

Urban Link has a number of prime locations still available in South Africa, open a franchise in your area of choice!

Raal Nordin, founder and previous CEO of a major player in the letting industry is the franchisor of Urban Link. Raal has been employed in management positions since the late 1980’s.

He gained his initial experience in the property industry through the Trafalgar Property Services and was subsequently head-hunted by key players in the property industry.

Raal Nordin - Founder & CEO

WHO ARE WE

Urban Link launched in South Africa, on the 1st of July 2013 with 12 offices countrywide and has shown steady growth, and now boast 22 offices. In 2016 the company has also grown its footprint into Global markets, with offices now in Ireland and a renewed presence also in Mauritius.

The brain child behind Urban Link is no stranger to real estate, and is spearheaded by Raal Nordin. He has over 20 years of experience in the property field and is responsible for launching successful brands such as Just Letting, Only Rentals, Deal-Chasers and various smaller non-property franchises for individual franchisors.

What makes Urban Link extremely unique is that we offer Residential Rentals, Property Sales, Commercial Letting and Business Brokering under one brand umbrella. Our team receives regular training to make sure our agents and principals are amongst the best professionals in the field and remain up to date with the latest technology and knowledge of industry changes to best serve our clients.

WHAT WE OFFER

The Business System

An Urban Link franchise offers you all the aspects of property sales and letting, both residential and commercial . Included in the portfolio is business brokering, which encompasses both the buying and selling of businesses. Urban Link also undertakes the management of properties on behalf of the landlord, as well as handling procurement only leases. With an Urban Link franchise, emphasis on site location is crucial.

The following factors are considered prior to opening a franchise in a specific territory:

• The number of residential/commercial properties in the areas of operation
• The location of competitors
• Population density
• Businesses in the area
• Regional growth

Market receptiveness to the establishment of a property and business brokerage franchise is determined by means of a comprehensive business plan and marketing study of your exclusive, geographic area. Urban Link recommends specialising in a carefully selected focus on the ideal market for your geographic location. Additional admin support is employed as the business grows.

Training and Support

Urban Link Head Office prides itself on always being at hand to assist its franchisees. Apart from ongoing support, 3-day training is provided that covers everything the new franchisee needs to know, to ensure franchisees are fully equipped prior to opening the doors to their office. Regional franchise meetings are held quarterly where you are informed about changing legislation, performance targets, market strategies etc.

MARKETING AND BRANDING

Urban Link has worked hard to create a vibrant and modern brand that resonates with its clients. The brand is key and franchisees are required to use the Urban Link Brand Manual to ensure marketing consistency is achieved as the eye-catching brand expands nationally. A national marketing fund ensures brand exposure, both nationally and regionally. Fees are collected from the franchise network and aggregated to promote the brand, with input from the franchisees themselves to ensure the expenditure is harnessed in the best interests of Urban Link agents and offices.

Shop online, and in comfort, on the Urban Link branded marketing website, to procure anything from quality checked branded pens, diaries, presentation folders. Choose from a selection of business cards, promotional items such as teardrop banners and gazebos, estate agent boards and decals.

Everything you need to outfit your office and agents can be found on this site, with new items being added from time to time. 

TECHNOLOGY AND WEBSITE

As more and more prospective clients are using the Internet as their starting point to search for homes and businesses, Urban Link understands how vital it is to promote ourselves online, drive high-quality traffic to the website and convert them into leads. Urban Link uses an industry leading real estate listing management system with feeds to all the major property portals, which means all listings are captured only once.

This creates the maximum of exposure to clients properties, including the Urban Link website. Greater exposure is granted to featured properties on the main website page, offering clients additional value. The use of area profiles highlights your geographic area on the national website, drawing more clients to your listings.

On Show properties are highlighted on the main page, providing further exposure, ensuring that listings translate into sales. Custom designed Just Listed and On Show brochures are available for use by agents and franchisees.

Technology support is available for everything from email setup for your agents on mobile and tablet devices, setting up SEO campaigns and more is available from our valued web-partners, Propdata. Your own office website is offered nationally as a sub-domain to urbanlink.co.za thus increasing your SEO to boost your online presence and provide you with the edge to be that much more relevant to your clients and to create a positive engagement.

FRANCHISE TERMS

• 5% royalty from turnover
• 2% marketing contribution from turnover
• 5 Year initial agreement term
• 5 Year renewal term

ONCE OFF INVESTMENT

• Franchise application fee
• Franchise joining fee
• Office setup
• Working capital

THE NEXT STEP

LET'S MEET

• Complete the included franchise application
• Indicate your preferred territory area
• Meet with the National Franchise development manager

JOIN OUR TEAM

• Review our non-disclosure document
• Sign the franchise agreement
• Pay the franchise joining fee

GET STARTED

• Find a suitable office location
• Complete 3 day new business owner programme at HQ
• Arrange for system setup, recruitment and branding
• Start business

LAUNCH YOUR URBAN LINK FRANCHISE BUSINESS