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Luxury Home Fragrance And Body Care Business For Sale

Cape Town, Western Cape, South Africa
Asking Price:
R750,000 Furniture / Fixtures and Inventory / Stock included
Turnover:
On request
Net Profit:
On request

Coccolare Lux & Co | Complete Turnkey Business Opportunity

Asking Price: R750,000 – Negotiable

Location: Cape Town, South Africa
Business Type: Home Fragrance, Body Care, Retail, Wholesale & Hospitality
Ownership: 100% Founder-Owned Registered South African Company

Business Overview
An opportunity exists to acquire Coccolare Lux & Co, a fully developed, independently owned luxury home fragrance and body care business based in Cape Town, South Africa.
Development of the business began in August 2023, with the official launch taking place around October 2024.
Significant time, capital and resources have been invested in establishing the business from the ground up, including product development, premium packaging, professional photography, branding, supplier sourcing, website development and operational infrastructure.
The business offers an extensive product range, a distinctive luxury brand identity, a fully developed e-commerce website, existing inventory and relatively low fixed monthly overheads.
This is a turnkey opportunity for an entrepreneur or established company looking to enter or expand within the home fragrance, body care, retail, hospitality and corporate gifting markets.

What Is Included in the Sale?
The asking price includes the complete business package:

  • 100% ownership of the registered South African company, subject to the agreed sale structure
  • Existing finished product inventory
  • Packaging, containers, labels and branded boxes
  • Business equipment and operational assets
  • Established brand identity, logo and transferable intellectual property
  • Fully developed e-commerce website and domain
  • Professional product photography and marketing materials
  • Existing social media business presence and transferable digital assets
  • Developed home fragrance and body care product range
  • Five signature fragrance profiles
  • Available product formulations, specifications and development information
  • Existing supplier network and sourcing information
  • Retail, wholesale and hospitality pricing structures
  • Corporate gifting and private-label product offerings
  • Available business development and promotional materials
  • Agreed business handover and operational guidance

Low Overheads & Flexible Operating Structure
Coccolare Lux & Co is a small, independently owned business with a lean operating structure and relatively low existing fixed monthly expenses.
The business offers flexibility for an owner-managed operation or integration into an established company seeking to expand its product offering.
The existing infrastructure allows a new owner to concentrate on business development, marketing, distribution and sales rather than starting the setup process from scratch.

Growth Opportunities
The brand has been developed with several potential growth markets in mind, including:

  • Retail and wholesale distribution
  • Boutique hotels, luxury lodges and guesthouses
  • Spas and wellness establishments
  • Corporate gifting and personalised products
  • Private-label manufacturing and supply
  • E-commerce and direct-to-consumer sales

These are growth opportunities rather than guaranteed sales or earnings.

Reason for Sale
The business was developed by its founder while residing in Mozambique, with the original intention of having a Cape Town-based manager oversee daily operations and business development.
However, a change in the intended management arrangement meant that the founder was unable to dedicate the necessary time and local resources to actively develop the customer base.
Although the brand has been fully developed and officially launched, commercial expansion and client acquisition have remained limited.
The business does not yet have an established recurring customer base or demonstrated consistent ongoing profitability.
The decision to sell is therefore driven by the founder's inability to manage the business hands-on from Mozambique.

The opportunity is ideally suited to a buyer with the time, resources or existing distribution channels to develop the brand's commercial potential.

Asking Price & Enquiries
R750,000 – Negotiable

The asking price includes the registered business, existing stock, packaging, equipment, branding, website, transferable intellectual property and associated business infrastructure.
A detailed business-sale prospectus, inventory breakdown and financial information are available to qualified prospective buyers, subject to confidentiality arrangements.

Serious enquiries only.

Property Information

Real Estate:

Lease

Lease Terms:

1 year - but you don't need to continue with the lease if you don't want to

Leasehold Rent:

R4,024 per annum

Lease Rent:
R40 per sq ft per annum
Living Accommodation:

na

Location:

Location: Maitland, Cape Town, South Africa

Coccolare Lux & Co operates primarily as an online, wholesale and hospitality supply business and does not have a physical retail storefront.

The business has an existing operational space in Cape Town used for stock storage, product preparation and production.

Sales are conducted mainly through the online store, as well as through retail stockists and hospitality establishments, including hotels and guesthouses.

Premises Details:

Warehouse unit

Size in square feet:
40sqm

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Coccolare Lux & Co offers significant potential for growth, as the business infrastructure, product range, branding, website and stock are already established, while active marketing and client acquisition have remained limited due to the owner's remote location and operational constraints.

Opportunities for expansion include securing additional retail stockists, developing long-term supply relationships with boutique hotels, luxury lodges, guesthouses and spas, and expanding into corporate gifting and private-label product supply.

The hospitality sector presents a particular opportunity through the supply of premium guest amenities, customised products and cost-effective bulk refill solutions.

Further growth could be achieved through targeted digital marketing, increased e-commerce sales, wholesale distribution partnerships and the introduction of additional products and fragrance collections.

With relatively low current fixed operating costs and the existing business infrastructure in place, a new owner can focus on developing sales channels, building a recurring customer base and expanding the brand's market presence without having to establish the business from scratch.

These represent potential growth opportunities rather than guaranteed future revenue.

Competition / Market:

The home fragrance and body care industry is a competitive market, with both established brands and smaller independent businesses offering similar products.

Coccolare Lux & Co is positioned within the premium segment, focusing on quality ingredients, distinctive signature fragrances, sophisticated packaging and a comprehensive product range.

The brand offers products across several markets, including retail, hospitality, wellness and corporate gifting, providing opportunities to diversify its customer base.

While competition exists, the brand's established product range, custom branding options, refill solutions and flexible supply offering provide opportunities to differentiate itself from competitors.

Future success will depend on effective marketing, brand awareness, competitive positioning and the development of strong retail, hospitality and distribution relationships.

Reasons for selling:

The business was developed by its founder while residing in Mozambique, with the original intention of having a Cape Town-based manager oversee daily operations and business development.
However, a change in the intended management arrangement meant that the founder was unable to dedicate the necessary time and local resources to actively develop the customer base.
Although the brand has been fully developed and officially launched, commercial expansion and client acquisition have remained limited.
The business does not yet have an established recurring customer base or demonstrated consistent ongoing profitability.
The decision to sell is therefore driven by the founder's inability to manage the business hands-on from Mozambique.
The opportunity is ideally suited to a buyer with the time, resources or existing distribution channels to develop the brand's commercial potential.

Trading hours:

na

Employees:
1
Years established:
2

Other Information

Support & training:

The current owner is willing to provide a comprehensive handover and training period to ensure a smooth transition and assist the new owner in understanding the business and its operations.

Support will include an introduction to existing suppliers, product formulations and manufacturing processes, stock management, ordering procedures, pricing structures, website administration, and the existing retail, wholesale and hospitality business models.

Guidance will also be provided on the product range, signature fragrances, packaging, branding and potential sales channels.

The aim is to equip the new owner with the knowledge and resources required to confidently take over and operate the business.

The duration and extent of training and support can be mutually agreed upon as part of the sale, with the option of initial hands-on training and subsequent remote assistance where practical.

Furniture / Fixtures value:
R34,000 - included in the asking price
Inventory / Stock value:
R491,000 - included in the asking price
Website:
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Home based:
This business can be run from home
Relocatable:
This business can be relocated
Contact Seller