ABOUT THIS BUSINESS: Established in 2021, this business is a nationwide online marketplace specialising in caravans, camping trailers and leisure vehicles.
Unlike a traditional dealership, the business operates on an asset-light model. It does not purchase, finance or hold vehicle stock as part of its normal operating model. Instead, it connects private sellers, manufacturers, dealers and buyers through its established online platform.
Revenue is generated from successful vehicle transactions, finance referral income and established commercial relationships within the leisure-vehicle industry. Finance forms an important part of the business model, with income earned when qualifying buyers are successfully assisted with vehicle finance.
A significant additional growth opportunity is the ability to expand beyond vehicle sales into parts, accessories, equipment, lithium batteries, solar systems and other leisure-related products. Through a new finance partner, qualifying customers can be offered payment options on these purchases, making higher-value products more accessible and creating additional sales opportunities for the business.
The business can also generate additional income from value-added services connected to the caravan and leisure market. These can include paid caravan valuations, arranging transport of caravans and leisure vehicles with an added service fee or commission, and other related services that support buyers and sellers throughout a transaction.
A new owner with access to additional capital could also expand the business into trade-in and resale opportunities. Rather than earning only a commission on a transaction, selected caravans or leisure vehicles could be purchased at suitable trade-in values and resold for a larger gross profit. This provides an additional growth path for an owner who wishes to move beyond the existing low-capital intermediary model.
The purchaser acquires an established going concern including the brand, domain, website infrastructure, digital systems, databases, social media channels, operating processes, established industry relationships and the existing business contact number, together with one month of owner training and handover. The transfer of the existing business number helps maintain continuity with customers, dealers, suppliers and other industry contacts.
There is substantial scope to grow the business further through increased private listings, dealer participation, supplier partnerships, additional product sales, finance referrals, value-added services and selected trade-in opportunities. The existing model can also be expanded into adjacent leisure markets such as golf carts, recreational vehicles and other lifestyle assets and products, while allowing the new owner to choose between maintaining the current asset-light structure or selectively deploying capital into higher-margin resale opportunities.
OPERATIONS: Via App/Website.
REASON FOR SELLING: Re-investment.
SCALABILITY: Massive market to grow and expand - online/e-commerce.
PREMISES: None.
TRANSACTION: Cash buyers only to enquire. (No seller finance)
ACQUISITION VALUE:
SELLING PRICE: R795,000 (No VAT).
INVESTMENT RETURNS:
PE RATIO: 2.4
ROI (RETURN OF INVESTMENT): 43%
MPB (MONTH’S PAY BACK): 28
PROFITABILITY:
ANNUAL TURNOVER: R400,000.00
AVERAGE MONTHLY TURNOVER: R33,000.00
NET PROFIT (EBITDA) PER ANNUM: R338,000.00
NET PROFIT (EBITDA) PER MONTH: R28,000.00
