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Online Nicotine Pouch Business/wholesale Operation In Johannesburg For Sale

Johannesburg, Gauteng, South Africa
Asking Price:
R875,000 Inventory / Stock included
Sales Revenue:
Available on request
Cash Flow:
Available on request

Looking to invest in a lucrative venture and the future of nicotine consumption? Explore this opportunity to own an online nicotine pouch business in South Africa. With both a streamlined online store and a wholesale operation, this business offers a combination of retail and B2B sales.

What are nicotine pouches? They are small, flavoured pouches containing mainly plant fibres and nicotine that come in a variety of strengths and are placed under the top lip for 30 minutes. They are a next-generation product that has taken Europe and America by storm, where nicotine pouches are now a multi-billion-dollar industry. They are a far healthier alternative to smoking or vaping, as nicotine pouches replace most of the harmful elements of a cigarette, leaving only the addictive part behind. They can also be used anywhere and anytime—indoors, at work, on a night out, or even on an airplane.

Online Store: Our established e-commerce platform attracts customers nationwide, providing easy access to our wide range of nicotine pouch products. From popular brands to niche flavours, our comprehensive inventory caters to diverse tastes and preferences, ensuring a steady stream of online sales.

Wholesale Distribution: In addition to retail sales, our business has a wholesale division, supplying nicotine pouches to retailers and other businesses across South Africa. With strong partnerships abroad, we are able to import products at very competitive prices.

The business makes use of a third-party fulfilment centre in Johannesburg that handles warehousing, distribution, and online order fulfilment. This makes it an uncomplicated and hassle-free business to run, leaving additional time for those aspects of the business that assist with growth.

Growth Potential: As the demand for nicotine pouches has only recently started gaining traction in South Africa, there is ample opportunity for expansion and growth, including in neighbouring countries. With increasingly draconian regulations being enforced on traditional tobacco and vaping products, once these come into full effect, there will be a massive surge in demand for next-generation products.

With strategic marketing initiatives, product diversification, and targeted outreach to new markets, the business has the potential to scale exponentially and maximise profits. The business has not yet taken advantage of large e-commerce platforms such as Takealot, so this is a great opportunity for growth and can be fully supported by the fulfilment centre.

Why Invest? This turnkey business offers a rare opportunity to enter the rapidly growing nicotine pouch market in South Africa, and all the hard work has been done. Whether you're an experienced entrepreneur looking to expand your portfolio or a newcomer seeking an exciting new venture, this business has the potential to deliver impressive returns on investment. The business has great relationships and partnerships with a number of manufacturers and distributors, is VAT registered, and has both an import and an export license. A very good relationship with a local shipping agent makes importing new stock and clearing customs a simple task.

There are no lease agreements or staff; everything is outsourced.

Reason for selling: The business has grown far quicker than anticipated and the current owner has another venture that requires a full-time commitment. Due to the time investment that this business is now requiring, the current owner would like to pass it on to someone who is dedicated and continues to stay abreast of the market.

The selling price includes stock of over R600,000.00, branding, online store, intellectual property, importer and exporter licenses, vat registration, etc. The current owner will do a comprehensive handover as well as facilitate an introduction to the various suppliers and providers. This is the ideal work-from-home business opportunity and can be operated from anywhere in the country. The owner resides in Cape Town but makes use of a fulfilment centre based in Johannesburg.

Property Information

Living Accommodation:

Not Applicable


The Online Store and the Wholesale division both make use of a third party fulfilment centre in Johannesburg

Premises Details:

The business does not have a physical store or offices, but orders can be collected from the fulfilment centre in Johannesburg.

Size in square feet:
Not Applicable
Planning Consent:

Not Applicable

Business Operation

Expansion Potential:

Massive expansion potential lies in the wholesale part of the business. If the pouches can be distributed to convenience stores, vending machines and petrol station forecourts, the growth potential is massive. The current owner is busy exploring the option of obtaining a range of well-priced pouches specifically for the South African market, that can compete directly with PMI and BAT. The online part of the business has not yet moved onto the large e-commerce platforms such as TakeAlot and Amazon - both of these can provide exponential growth in the online aspect of the business.

Competition / Market:

Because this is such a new market in South Africa, there is very little competition at the moment and the market is very fragmented. There are only two big local players currently in the nicotine pouch market, which are PMI and BAT. They both have ongoing stock issues and a very limited range of products, which provides a big opportunity for the vast range of international products that are out there..

Reasons for selling:

The owner has another business venture that is now requiring a full-time commitment.

Trading hours:

The Online store is 24/7. The Wholesale division operates from Monday to Friday 8h00-17h00

Years established:
6 Months

Other Information

Support & training:

A full handover will be done, where the current owner will go through all the aspects of the business as well as share his knowledge and experience that has been gained. This will include handovers and introductions to the various suppliers so the relationships can continue seamlessly.

Inventory / Stock value:
R600,000 - included in the asking price
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Home based:
This business can be run from home.
This business can be relocated.