Close

Choose your country

Or view all businesses for sale

Worldwide

Advertisement

Premium Home And Personal Care Brand For Sale

Gauteng, South Africa
Asking Price:
R160,000
Sales Revenue:
R500K - R1.5M
Cash Flow:
Under R100K

Established Product-Based Brand with Scalable Retail & Supply Potential

An opportunity to acquire a fully developed, design-led product range with proven market traction and a clear pathway for scale across multiple sales channels.

This business has been carefully built and tested over the past 12 months, focusing on product development, pricing structure, and market positioning. Rather than operating at full capacity, the current phase has been intentionally structured to validate demand, refine the offering, and identify the most effective route to market.

The result is a cohesive product system that is both commercially viable and visually differentiated, with strong appeal in both direct-to-consumer and bulk supply environments.

Current monthly profit of R50,000.

What is included in the sale

The opportunity is structured as a complete asset transfer, including:
A fully developed product range with established suppliers
Existing stockholding (approx. R50,000 in value)
Brand identity and product design system
Packaging formats and sourcing channels
Established pricing and margin structure
E-commerce setup (currently offline for stock control purposes)
Active marketplace presence and listing capability
All operational knowledge required to continue and scale

Business model overview

The model is intentionally simple and low-overhead, allowing for:
Direct online sales
Marketplace distribution
Bulk or repeat supply opportunities
Reseller platforms

The majority of traction has been seen through structured resale platforms, with additional demand coming from direct and repeat buyers.

Growth potential

The business is positioned for growth through:
Expansion of online marketplace presence
Increased volume through repeat supply channels
Introduction of additional product variations
Strategic marketing and brand positioning

Importantly, the current performance should be viewed as an early-stage foundation rather than a fully scaled operation.

Reason for sale
The business forms part of a broader product development portfolio and is being made available as part of a strategic decision to release selected concepts to new ownership.

Financial overview
Consistent product-level margins across the range
Structured pricing model already in place
Low fixed overheads
Scalable without significant operational complexity

Further financial detail can be provided upon request.

Purchase structure
Asking Price: R160,000
Includes approx. R50,000 in stock
Structured as an asset sale (no entity transfer)
Transition support included
Transition & support

The buyer will receive:
Full handover of suppliers and processes
Guidance on marketplace setup and continuation
Operational support during the transition period

Important note
This opportunity is suited to a buyer who values a clean, well-structured product system with room for expansion, rather than a fully saturated or over-commercialised brand.

Property Information

Location:

The business operates primarily as an online and distribution-based model, with no reliance on a fixed physical retail location. Sales are conducted through a combination of digital channels and structured resale platforms, supported by direct-to-consumer fulfilment.

This flexible structure allows the business to operate nationally without geographic limitations, while also enabling the owner to manage operations remotely or integrate into an existing setup.

Premises Details:

The business does not require dedicated commercial premises to operate.

Products are currently stored and managed within a small-scale storage and fulfilment setup, which can easily be relocated or integrated into an existing warehouse, home-based operation, or third-party logistics solution.

This low-overhead structure is a key advantage, as it allows for minimal fixed costs and operational flexibility.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

The business has multiple clear avenues for expansion, including:

Scaling sales through existing online marketplace platforms
Increasing volume through repeat and bulk supply channels
Expanding the product range with complementary items
Introducing additional variations or bundle offerings
Strengthening brand presence through targeted digital marketing

In addition, the business is well-suited to integration into an existing retail or distribution network, allowing a new owner to leverage existing infrastructure for accelerated growth.

Importantly, the current stage of the business represents a foundation phase, with systems, suppliers, and pricing already established, providing a strong base for further development and scale

Competition / Market:

The business operates within a competitive but well-established product category, where differentiation is driven primarily by presentation, consistency, and overall product offering rather than price alone.

While there are lower-cost alternatives in the market, these often lack the cohesive design, structured product system, and refined positioning that this business offers.

The primary competitive advantage lies in:

A clean, unified product system
Strong visual and design consistency
A balance between quality and accessible pricing

Future competition may increase as similar concepts emerge; however, the business is positioned in a way that allows it to compete on both presentation and practicality, rather than purely on cost.

Employees:
1
Years established:
2024

Other Information

Support & training:

Yes

Inventory / Stock value:
R50,000
Home based:
This business can be run from home
Relocatable:
This business can be relocated