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Sensitive-Skincare Brand For Sale

Gauteng, South Africa
Asking Price:
R130,000
Turnover:
On request
Net Profit:
On request

Previously Traded Through E-commerce and Takealot

R130 000 Including Approximately R20 000 in Stock

An exciting opportunity to acquire an established South African skincare and body-care brand developed specifically for dry, sensitive and eczema-prone skin.

The brand has previously traded through both its own e-commerce platform and Takealot, providing real market exposure and valuable trading experience. The range has been professionally developed with a beautiful, family-inclusive identity and products suitable for different ages and stages of life.

The purchase includes the complete brand and all intellectual property required to operate and grow it. This includes the formulations, manufacturing and supplier relationships, packaging and label artwork, e-commerce assets, Takealot listing materials, professional product and lifestyle imagery, marketing content, existing operational information and approximately R20 000 in stock. A structured handover, supplier introductions and post-sale support will also be provided.

The packaging strategy uses accessible, readily available packaging rather than expensive custom moulds or high minimum-order quantities, making the range practical to manufacture, replenish and scale.

This is an asset sale of the complete trading brand and not the sale of shares in the seller’s existing company. The purchaser can operate the brand through an existing company or a newly registered entity without acquiring any unrelated liabilities or business activities.

The opportunity is ideal for an entrepreneur, skincare professional, wellness retailer, manufacturer or existing company looking to add a professionally developed sensitive-skincare range to its portfolio.

The brand name is intentionally withheld from the public listing to protect its identity, intellectual property and future growth strategy. Further information and historical trading documentation will be shared with serious prospective purchasers following initial screening and, where appropriate, a confidentiality agreement.

Asking price: R130 000, including approximately R20 000 in existing stock.

Property Information

Location:

The business operates primarily online and is fully relocatable. It has previously traded nationally through its own e-commerce platform and Takealot, meaning the purchaser is not restricted to a particular geographical area. Operations can be managed remotely from a home office or small commercial workspace, with products distributed to customers throughout South Africa by courier.

Premises Details:

No fixed retail premises or long-term commercial lease is attached to the sale.

The purchaser can order the completed formulations in bulk and undertake the filling and labelling from a suitable clean workspace, subject to the applicable hygiene and regulatory requirements. Alternatively, the existing supplier can provide a complete outsourced service whereby the products are manufactured, filled, bottled and labelled at the supplier’s factory and supplied ready for sale.

This flexible model allows the purchaser to operate with relatively low overheads and choose the level of operational involvement that best suits their resources.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

There is considerable opportunity to expand the business through a structured e-commerce and Takealot relaunch, social-media advertising, influencer partnerships and educational content focused on sensitive-skin and barrier-care routines.

Further growth opportunities include supplying independent pharmacies, wellness retailers, skincare clinics, beauty professionals and online marketplaces. The brand can also introduce routine bundles, subscription or repeat-delivery options, travel sizes, gift sets and additional complementary products.

The flexible production model supports expansion because the purchaser can initially fill and label smaller quantities independently or move to fully outsourced manufacturing, filling and labelling as order volumes increase. Longer-term opportunities may include national retail distribution, wholesale partnerships and expansion into selected Southern African markets.

Competition / Market:

The sensitive-skincare market includes established pharmacy brands, imported dermocosmetic ranges and smaller natural skincare businesses. However, many competing products are either positioned at a high premium price, focused primarily on babies or presented with a strongly clinical appearance.

This brand has been positioned as an accessible, premium and family-inclusive alternative for dry, sensitive and eczema-prone skin. Its modern visual identity, broad age appeal, practical packaging and locally accessible supply chain provide a strong point of differentiation.

Continued investment in digital marketing, customer education and brand awareness will be important as the business grows.

Years established:
2025

Other Information

Support & training:

Yes

Inventory / Stock value:
R40,000
Home based:
This business can be run from home
Relocatable:
This business can be relocated
Contact Broker