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Unique Designer Eyewear Brand, Owner Retiring For Sale

Western Cape, South Africa
Asking Price:
R2,950,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
R4,000,000
Cash Flow:
R409,000

This South African eyewear company designs, sources, imports and exports eyewear across a portfolio of owned and agency brands.

It designs and develops its own eyewear ranges — spanning luxury and designer optical frames, affordable optometric readers, value-focused eyewear and children's eyewear — using sustainable materials and distinctive natural inclusions as a core part of its product development.

Alongside its own brands, it holds import/distribution agency rights for a small number of complementary international eyewear brands.

The business manages the full chain from product design and sourcing through to import, export and distribution, selling internationally into 40+ countries through appointed agencies as well as directly to independent optometrist channels in South Africa.

Trademarks for its owned brands are registered across 7 jurisdictions, and the company has traded for 20 years

Property Information

Real Estate:

Lease

Business Operation

Management type:
This business has absentee ownership.
Reasons for selling:

RETIRING:
The owner is involved at a strategic level rather than running day-to-day operations — the team handles daily operations, order processing, logistics and customer service independently.

His role centers on senior key account relationships, supplier and agency negotiations, and overall growth strategy.
Because the business already runs on established staff and processes rather than depending on him for daily execution, the transition risk is manageable.

That said, it is recognized that relationships built over 20 years carry real value, so the owner is committed to a negotiated transition period post-sale — typically 3 to 12 months — to introduce the new owner to key accounts and suppliers and make sure nothing is lost in the handover

Employees:
5
Years established:
20

Other Information

Support & training:

Owner is willing to do a structured deal and hand over for 12 - 24 months

Furniture / Fixtures value:
R688,106 - included in the asking price
Inventory / Stock value:
R1,828,612 - included in the asking price